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  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.

  • Sales Leaders Bullish on 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.

  • Market Research: The Answer to 'Uberization' and 21st Century Customer Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is set high.

  • 2016 Email Marketing Salary Guide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the median salary of email marketers in the United States? How does pay vary by age and gender?

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."

  • Take 10: How to Use Your CRM Data to Boost Advertising ROI

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.

  • Seven Ways to Find Investors for Your Startup

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how.

  • #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins.

  • Do Most Americans Check Their Smartphones in the Bathroom?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States.

  • How to Make Your Mobile App Stand Out in the Crowded App Store

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.

  • Three Steps to Maximizing ROI in a New Era of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.

  • How SMBs Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.

  • How to Write and Respond to RFPs: Some Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.

  • Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.

  • How Hospitals Are Approaching Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom.

  • How to Build a Targeted Email List of Subscribers Willing to Buy From You

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

  • How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year.

  • The Emojis Used Most by Brands in Marketing Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.

  • Facebook Video Marketing Success: Tips for Promotion and Sharing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

  • How Marketers Generate Content Ideas

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.