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  • How Real-Time Marketing Changes the Game

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.

  • The Best Resume Format for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group.

  • Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.

  • Brand Personification: The Ultimate Way to Get to Know Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world.

  • Why Employees Don't Share Company News on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.

  • Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.

  • Five Questions You Need to Ask Before Purchasing New Technology

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.

  • Digital Agencies in 2016: Work and Wage Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take?

  • Five Ways Marketers Can Rev the Consumer Engagement Engine

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.

  • What Journalists Want From Online Corporate Newsrooms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.

  • Mobile Push Notifications: Help or Hindrance? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right.

  • Eight Ways Planning Will Make You a Better Content Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.

  • #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.

  • The 10 Most Authentic Global Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe.

  • Seven Technical SEO Mistakes Ruining Your Search Rankings

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

  • Small Business Owners' Favorite Digital Tools and Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.

  • Six Top SEO Factors in 2016

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.

  • Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.

  • Social Media Follower-Growth Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?

  • The Science Behind the Most Popular Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.