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  • Take 10: Four Essentials for Successful Event Planning

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.

  • #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video.

  • Nine Content Tools to Improve Your Online Presence Through Curation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just a provider of a product or service. Content curation can help.

  • The 10 Brands With the Most Buzz in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.

  • Six Email Habits That Are Alienating Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders.

  • Back-to-School Shopping Trends for 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.

  • The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.

  • How People Use Facebook and Instagram in Different Ways

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.

  • Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.

  • Seven Segmentation Mistakes That Will Cost Your Business Money

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.

  • How to Improve Your LinkedIn Profile and Presence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience.

  • The Top-Rated Content Marketing Software Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016.

  • Brand Admiration and the Power of Love: Build a Brand That People Adore

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time.

  • Are Marketers Optimistic About the Rest of 2016?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according to a recent report from the American Marketing Association (AMA) and Millward Brown Vermeer.

  • The Psychology of Successfully Marketing to Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.

  • #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!

  • Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy.

  • The Top 20 Companies Millennials Want to Work For

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS).

  • Mobile Messaging: How to Message Your Way to a More Meaningful Connection

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.

  • Do Consumers Like Emojis in Marketing Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?