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  • Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.

  • #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017.

  • Seven Ways Newsletter Marketing Still Works for Professional Services Providers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.

  • Are Millennials Embracing Instagram's Stories Feature?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov.

  • Social Success for the CMO: Four Signs You're Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company.

  • Devices Consumers Use to Shop for Fashion Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from Criteo.

  • Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.

  • Google Just Got Rid of AdWords Converted Clicks. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

  • Paid vs. Organic Social Media: Which Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.

  • Engage Customers With Interactive Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

  • How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

  • Four Steps to Lowering Your PPC Costs

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

  • Email Open Rates on Mobile Devices by Industry, 2Q16

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.

  • Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

  • The Most In-Demand Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage.

  • How the Sales Team Has Evolved [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are empowered by technology.

  • #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat.

  • How to Market to Millennials Without Pandering

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers.

  • Consumers' Top Travel Stresses and Pet Peeves

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council.

  • Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?