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  • How to Improve Your Research ROI: Six Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.

  • How to Streamline Your Creative Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success.

  • When and Where Consumers Use Search Engines to Find Local Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.

  • Five Ways Your Own Employees Can Boost Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.

  • Is Brand Loyalty Dead? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands.

  • The Qualities of an Effective CMO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey.

  • Measuring Marketing ROI: Are You Doing It Right?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right?

  • Alan Alda's Book on Empathy and Communication Holds Valuable Insights for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    A review of award-winning actor and best-selling author Alan Alda's new book 'If I Understood You, Would I Have This Look on my Face? My Adventures in the Art and Science of Relating and Communicating.'

  • Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.

  • The Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.

  • #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more...

  • Innovation Is Not the Key to Success, Reinvention Is

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But some of the most innovative brands of our time prove otherwise.

  • 15 Tips to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.

  • The Top Hopes and Fears of Would-Be Small Business Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.

  • Eight Steps for Running an Awesome UGC Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic?

  • Social Media Cheat Sheet for Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic.

  • LinkedIn Data: The 10 Highest-Paying Jobs and Fields of Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Orthopedic surgeon is the highest-paying job title in the United States, and computer science is the highest-paying field of study, according to recent research from LinkedIn.

  • Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue.

  • How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.

  • The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.