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  • How Americans Use Social Media to Access News in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Americans now use social media to get at least some of their news, according to a recent report from The Pew Research Center.

  • A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.

  • How to Choose the Right Martech and PRtech Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.

  • Level-Up: How to Score Big at Live Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic.

  • The 40 Most Common SEO Mistakes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.

  • Three New Facebook Ad Features to Boost Your ROI

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.

  • Personalize Your Marketing With Deeper Customer Segmentation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel.

  • 10 Benefits of a Loyalty Rewards Program [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds.

  • What B2B Sales Teams Need From Marketing to Win Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.

  • How to Find Anyone's Business Email Address

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?

  • The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you can expect to allocate resources, and which factors cause prices to vary.

  • How Events Are Marketed to, and Found by, Attendees

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.

  • #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more!

  • Five Habits of Highly Effective CGC Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.

  • What Makes a Great 'About Us' Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.

  • The 10 Industries Most Distrusted by US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs.

  • PR in Seven Easy Steps for Startups in Emerging-Technology Markets

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?

  • 13 Statistics That Prove the Value of SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it.

  • Why Consumers Use E-Commerce Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.

  • 60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.