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  • Dark Data on Social Media: Insights That Shed Light on Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely you're not using it—yet.

  • #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more!

  • The Evolution of 13 Famous Logos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • How to Maximize Social Media Marketing as a B2B Company

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!

  • LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads.

  • Which Factors Most Influence B2B Purchase Decisions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising.

  • Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.

  • The On-Demand Economy: Trends in Same-Day and Next-Day Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Consumers' expectations are changing, and same-day delivery is fast becoming more important to them. See how some brands have implemented same-day delivery and why it can be a key part of a marketing strategy.

  • One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.

  • The Most Effective Email Marketing Tactics in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

  • Nine Ways to Invite More Engagement With Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.

  • Five Ways Google Scores Your Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score?

  • Healthcare Marketers' Secret Weapon: The Phone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic to see how.

  • The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront.

  • The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.

  • How Much Do Instagram Ads Cost? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social media image-sharing platform, and see trends about who's posting, who's reading, and what ads cost.

  • Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.

  • #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more!

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.

  • How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.