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  • How to Use Four Recurring Hashtag Trends for More Effective Tweets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Brand-specific hashtags in your Tweets can be helpful, but it's also important to use trending hashtags. Each day of the week comes with its own commonly used hashtags, and your brand can get in on the action.

  • Social Media and Blog Usage by Fortune 500 Companies in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • #SocialSkim: Meet Facebook 'Creator'; Google's Best Social Feature Yet: 8 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more!

  • Master Your Holiday Email Marketing Campaigns With These Eight Tips

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.

  • Black Friday Trends Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more Black Friday stats and facts in this infographic.

  • Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.

  • The Top Social Networks for Sharing Holiday and Life-Milestone Updates

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social.

  • Seven Ways to Maximize Social Media This Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps.

  • Direct Mail: How to Succeed in a Digital Era [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create a multichannel experience for your buyers.

  • How Americans Feel About Amazon, Apple, Facebook, Google, Microsoft, and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research.

  • Seven Savvy Tips for the Most Viral Types of Instagram Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy.

  • The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive online environment.

  • How to Stand Out in Email Inboxes on Black Friday and Cyber Monday [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late.

  • #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more!

  • Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right.

  • 15 Ways to Manage Your Time Wisely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to help you do exactly that.

  • Learn From Google: The Five Traits of Successful Teams at Google

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See what Google discovered about its best teams.

  • Triple Your Instagram Followers in 10 Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic.

  • How XR (AR and VR) Applications Are Changing Marketing

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" way.

  • Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand.