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  • At the Altar of the Future: How to Successfully Wed Creativity to Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers.

  • The Gmail Effect: How Consumers' Email Preferences Have Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.

  • The Marketer's Guide to Social Media Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Social Media Marketing

    If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

  • #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...

  • Four Tips for Using Video Content in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice.

  • Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how banks can speak to their customers effectively.

  • What Entices Holiday Shoppers Into Physical Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.

  • Six Ways Content Marketers Can Use Audio Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.

  • Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability.

  • How Local Businesses Are Advertising This Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.

  • Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool.

  • Seeking Inspiration: Four Steps to Being Creative on a Deadline

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?

  • Top Holiday Gifts for Clients [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    What are the most popular corporate gifts to give? If you're with an agency or you've got clients, check out this infographic to see how your gifts stack up.

  • 2018 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered.

  • Five Ways for Marketers to Implement a Customer-Oriented Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-oriented mindset?

  • Effective Social Media Ads: How to Leverage AI-Assisted Creativity

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • 20 Reasons to Double-Down on Customer Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts on customer loyalty.

  • The Benefits of E-Commerce for B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.

  • Your Technical SEO Checklist

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.

  • The Right Content at Your Events Makes All the Difference [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.