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  • Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.

  • What Do CMOs Predict for 2018? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead.

  • The Fashion-Shopping Habits of Millennial Women

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.

  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • How to Unlock Your Marketing Career Potential in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    As a marketer, you're used to marketing products and services. But what about yourself? Do potential employers know your value? Read on to find out how to set up your own career for success.

  • The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out the infographic to see how to make marketing attribution work in your organization.

  • The State of Video Marketing: Distribution, Topic, and Budget Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.

  • What B2B Marketers Can Learn From Some of 2017's Best Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.

  • How Useful Is an MBA for a Marketing Career?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    If you're looking to move your marketing career forward, you may have considered an MBA. But does the investment of time and money pay off? Read on to find out how the degree can help boost your marketing career.

  • The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more.

  • How News Publishers Are Approaching Native Advertising: Creation and Sales Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association.

  • #SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!

  • Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques.

  • Typography: Terminology You Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms.

  • How Millennial, Gen X, and Boomer Employees Are Viewed at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare?

  • Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.

  • Five Essential Tips for Successful SMS Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.

  • Marketers' Top Mobile Advertising Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.

  • Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...

  • Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.