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  • The Influence of Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.

  • 2019 B2B Content Benchmarks, Budgets, and Trends

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

  • Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.

  • How Your Business Can Win at Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

  • Five Ways to Use Video in Your Hiring Process

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do that.

  • Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

  • Are Your Value Propositions Working?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'

  • Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.

  • Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.

  • How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."

  • How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!

  • How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question.

  • Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?

  • Four Tips for Gutsy Branding: How to Make Your Business Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on your brand's gutsy qualities.

  • Email Optimization: Case Studies and Actionable Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands.

  • The Most Effective Lead Nurturing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.

  • Four Ways Design Can Help You Market to Women

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign.

  • How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard.

  • 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.