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  • Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

  • This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers.

  • Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.

  • Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.

  • What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.

  • Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

  • Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

  • This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.

  • Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.

  • This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.

  • There's no shortage of AI tools. But the quality of the results you get are directly related to the prompts you feed those tools. Christopher S. Penn (chief data scientist at Trust Insights) uncovers the magic of AI prompting, his favorite structure to engineer your own high-performing prompts, and more.

  • Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and the CEO of the creative agency Mekanism.

  • By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.

  • YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.

  • To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits. Join MarketingProfs CEO and Founder Allen Weiss for The Brand Benefits Playbook, a free webinar from MarketingProfs to explore insights from his latest book.

  • When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

  • What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

  • Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables.