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Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online retailers benefiting most from that growth, according to comScore.

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By 2013, the geotargeted display advertising market is forecast to reach $1.9 billion, up from the $879 million spent on banners in 2008—a compound annual growth rate (CAGR) of 16%—according to BIA/Kelsey.

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Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first half of the year, according to American Business Media's Business Information Network.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by The Financial Times and Doremus.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth.

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Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the travelhorizons survey, cosponsored by Ypartnership and the US Travel Association.

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With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 for each dollar spent, according to a recent study by Nielsen.

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Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.

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Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.

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On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise.

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Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used debit cards, according to a poll conducted by America's Research Group for Reuters.

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US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore.

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On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.

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Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites increased 4% compared with the same week in 2008.

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This holiday season, almost half of holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an exception: Just 37% of Echo Boomers (age 18-32) plan to spend less.

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The Conference Board Consumer Confidence Index, which had declined in October, increased slightly in November and now stands at 49.5 (1985=100), up from 48.7 in October, according to the Conference Board's Consumer Confidence Survey.