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  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to a recent report from ExactTarget.

  • Best-in-Class Demand Generation and Data Management [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.

  • #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing.

  • How to Get an Extra 1,500+ Web Visitors a Day

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.

  • Which Types of Websites Are Visited Most Frequently?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking emails (55%), according to a recent report by Ipsos.

  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.

  • Bridging Marketing and Finance: Don't Get Lost in Translation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with Finance.

  • Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black Friday

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention, according to a recent report by Custora.

  • Five Tips for Getting the Most From Your Qualitative Researcher

    Article

    CONTENT TYPE: Article | TOPIC: None

    Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are on the line. So make sure to ask these five questions when selecting a qualitative researcher/moderator.

  • Top 5 Holiday Party Planning Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a holiday party actually can be a fabulous bonding opportunity and an event to look forward to.

  • Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

  • How Shoppers Use Mobile Phones in Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.

  • Email Open Rates: Truth, Lies, and What to Do About Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as well as suggestions on alternative, more useful ways to measure email marketing performance.

  • Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.

  • Native Advertising Trends: Brands See Value, Publishers Like Sponsored Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a recent report by Hexagram and Spada.

  • Vote: The Most Maddening Social Media Behavior

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.

  • Improve Sales: Change Your Marketing Approach, Not Just Your Tools

    Article

    CONTENT TYPE: Article | TOPIC: None

    New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.

  • The Most Effective Tactics for Acquiring Email Subscribers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to a recent report by ExactTarget.

  • Seven Myths of Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.