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  • Avoid the Museum of Dead Content: What to Do When Web Content Expires

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike?

  • Six Must-Have Traits of a Social Media Manager

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have?

  • Smartphone Market Share Data: Top Platforms, Manufacturers, and Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of American mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore.

  • Guide the New Buyer's Journey With Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.

  • The Mobile Landscape for 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.

  • The Most Exciting Digital Marketing Opportunity of 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from Adobe and Econsultancy.

  • Everything I Learned About Marketing Came From Comedy, Part 2: Improv

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.

  • Influencer Marketing: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent report from Augure.

  • The Best Social Media Management Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.

  • International Marketing: Three Steps to Muy Bueno

    Article

    CONTENT TYPE: Article | TOPIC: None

    Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and legal and technical requirements of a country.

  • #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform Updates

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away.

  • The B2B Marketer's Guide to SXSW 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.

  • SMBs' Favorite Sources for Sales Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.

  • Five Traits of Guest Content That Audiences (and Editors) Can Actually Use

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content.

  • Nine Easy Ideas on How to Perform Behavioral Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

  • Americans and the Internet: The Good and the Bad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, according to a recent report from the Pew Internet & American Life Project.

  • Five Must-Have Insights for Better PPC Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: None

    In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks.

  • Social Media: Your External SEO 'Plugin'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.

  • Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.

  • The Most Effective Email Subject Line Length

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science.