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Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor.

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Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.

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In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.

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Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...

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Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce.

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Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.

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Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from Magisto.

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Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.

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Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

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Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees.

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Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more...