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  • Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

  • The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

  • The Top Challenges Businesses Face With Data Integration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

  • How Iconic Brand Logos Evolved Over 100 Years [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

  • The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

  • 57 Great AI Tools to Try in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • The Top Small Business Marketing Channels, Tactics, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

  • What Triggers B2B Tech Firms to Create New Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The Downsides of Startup Culture [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.

  • Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.

  • How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

  • The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

  • Leveraging Partnerships for Growth in B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

  • Global Ad Spend Outlook for 2024-2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.