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  • Brands That Had the Biggest Jumps in Value in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

  • The Missing Piece of Revenue Intelligence: Content Engagement Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

  • The Top Social Networks With B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • How 'Link In Bio' Impacts Instagram Performance [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.

  • Top 3 Ways to Drive Revenue in 2022 and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.

  • Plan for Growth [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • The Importance of Revenue Operations in Your Organization: Jen Spencer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.

  • Eight B2B Visual Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.

  • A Cheat Sheet for LinkedIn Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.

  • The Top Time-Wasters That Take Sales Reps Away From Selling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research from Dooly.

  • Six Out-of-Home Advertising Tactics to Reach B2B Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them.

  • Three Must-Have Capabilities for Your Attribution Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

  • Five Ways B2B Companies Can Use Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • Podcasting and Video Are Still Untapped Markets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.

  • Marketing Agencies vs. In-House Staff: Will Workloads Shift?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.

  • Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.

  • How to Use Customer Reviews to Drive Demand

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.

  • Connect Your Digital Dots [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • How Dynamic Content Can Boost Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • Target Acquired: Geofencing Creates Better Ads for Retailers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.