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  • Email Marketing Myths Debunked

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • The State of Digital Marketing for the Manufacturing Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.

  • Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no.

  • The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

  • The PPC Power Players: Ad Platforms Making a Big Impact

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

  • The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

  • World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.

  • How B2B Marketers Can Shift to Buying Groups in Three Months or Less

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

  • The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

  • Direct Mail Marketing's Top Advantages and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

  • What Top Salespeople Do Differently Across the Sales Cycle [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.

  • AI Prompts—With Marcus Nelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • How Marketers Can Use Identity Graphs to Understand Their Customers Better

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

  • Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?

  • It's Time to Start Thinking of B2B Marketing as an Investment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

  • Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

  • Organic Search vs. Paid Search: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.

  • Why Some Companies Are Not Increasing Spend on Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • Flexibility That's Focused to Attain B2B Marketing Nirvana | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    "Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.

  • Stop the Churn: Why Less Is More in B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.