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  • How to Get Record Results From a Video-Led ABM Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.

  • Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.

  • Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

  • 10 Essential Skills for Salespeople [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing process, and close sales.

  • Instagram Stories: 2021 Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

  • Top 3 B2B Marketing Predictions for 2022

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

  • Navigating Brand Response Advertising in 2022

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.

  • Five Ways to Improve Content Quality Signals on Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • High-Quality Interactive Content: The Future of Visual Storytelling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.

  • The Traits of B2B Firms With Exceptional Marketing and Sales Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.

  • Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

  • The Marketer's Content Guide to Attracting More Prospects

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's not an exaggeration to say digital content can make or break your marketing campaigns. So if you're not attracting and connecting with the type of audiences you seek, it's time to level-up your content efforts. Get ready to discover how to engage with more—and better—prospects. Sponsored by Act-On.

  • 2022 Salary Trends for Marketers and Creatives: It's an Employee's Market

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.

  • 2022 Marketing Predictions for an Increasingly Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

  • How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.

  • The State of Creative Operations in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

  • The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.

  • Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.