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  • Is Microlearning the Future of Workplace Training? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?

  • How to Build a High-Converting Lead Magnet

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.

  • What Keeps Senior Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

  • Martech 2023: Three Trends to Expect

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

  • Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

  • Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.

  • Marketing at the Speed of Thought: AI Use Cases for Four Content Types

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

  • Marketers' Top Worries About Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

  • Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.

  • Five Qualities of an Exceptional Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.

  • How to Create a B2B Marketing Podcast (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.

  • What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

  • Top 5 PR Trends to Watch in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

  • Data Providers Need to Allow Independent Audits. Here's Why.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.

  • Three Predictions for B2B Marketing in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.

  • How Much Time Do People Typically Spend Looking at an Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

  • Eight Ways to Maximize Sales in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on track? This infographic explores key ways to maximize sales in 2023.

  • Think Outside the Office: Reach B2B Decision-Makers at Home

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.

  • B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.

  • How the B2B Influencer Marketing Industry Is Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in B2B influencer marketing and looks at how the industry is changing.