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  • Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images are important in social marketing, what GIFs have to do with winning a crowd, and Adobe’s Photoshop Touch for iPhone. Need more? Updated stats on LinkedIn, social recruitment with Pealk, and YouTube to attract talent. Skim toward the Singularity!

  • Want Effective Calls to Action? Use 'Action Trains'

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."

  • Texting Prospects (at the Right Time) Boosts Conversion

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do not receive such messages.

  • How to Gain Subscribers Without Buying Email Lists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead.

  • Six QR Code Do's and Don'ts for Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for your events, if you use QR codes wisely.

  • Social and Mobile Gaming Ads Outperform Standard Online Formats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by MediaBrix.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 13-15)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example of a typical nurture sequence? How do I select a marketing automation vendor?

  • Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how.

  • Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use the professional social networking site.

  • Avoid These Three Deadly Sins of Sales Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better the three deadly sins of sales messaging.

  • What Big Data and Your Kids Have in Common [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data.

  • Five Websites Capturing 20% of all Search Result Clicks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly 50% of search clicks, according to a new report from Experian Hitwise.

  • How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind.

  • Instagram and Top Brands: Engagement Up as Audiences Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report by Simply Measured. Among major social networks, only Pinterest adoption is growing faster.

  • The Oscars, Social Media Buzz, and Advertising [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two infographics assess that buzz from different angles, with some surprising results.

  • New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for You

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers with search.

  • A History of Sales Technology [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines created the following infographic.

  • Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves...

  • Lessons From the Greatest Marketer of All Time... Expelled From Oxford

    Article

    CONTENT TYPE: Article | TOPIC: None

    He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work.

  • Video Viewing via Mobile Surging; Apple Dominates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from 2% a year earlier, according to a report by FreeWheel.