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  • The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

    Article

    CONTENT TYPE: Article | TOPIC: None

    As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.

  • Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.

  • 8 Do's and 5 Don'ts of Instagram for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

  • Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy.

  • We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.

  • 7 in 10 Smartphone Owners Access Facebook via Their Device

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

  • Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your customers' lives. Now, with mobile, you can be at the center of your customers' experiences.

  • Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.

  • Half of Financial Advisers Have Used Social Media to Convert Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management.

  • Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.

  • B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.

  • NOOB Technique Demystifies Cloud Computing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With the launch of its patent-pending Neo-Organizational Optimization Brainstorm (NOOB) technique, independent strategic technology communications and PR practice Eastwick today announced it has exposed what really happens in the Cloud.

  • The Magic Behind the Curtain: Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.

  • Social Media for Customer Service: Just Do It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service processes.

  • Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use.

  • ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media Metrix Multi-Platform service.

  • Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next Job

    Article

    CONTENT TYPE: Article | TOPIC: None

    Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an unexpected job change are likely to suffer less than those who are caught by surprise.

  • Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

  • A Weight Watchers Case Study: How Smart Marketing Pays Off

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.