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  • Seven Traits of an Effective Marketing Leader

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where creativity can grow and productivity is king?

  • Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table

    Article

    CONTENT TYPE: Article | TOPIC: None

    Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.

  • Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from more traditional entrepreneurs and how to maintain a supportive community when the trolls come calling.

  • When Are Consumers Willing to Share Personal Info With Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL.

  • Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.

  • How to Create a Great Mobile App [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create an app.

  • Three Things Digital-Savvy CMOs Are Doing Different

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.

  • Little Data vs. Big Data: Nine Types of Data and How They Should Be Used

    Article

    CONTENT TYPE: Article | TOPIC: None

    The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.

  • What B2B Buyers Want From Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.

  • Which Brand Really Won the Super Bowl Ad War? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.

  • Take 10: How to Strike a Balance Between Analytics and Creativity

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.

  • #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered Oreo

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion!

  • Six Tips for Mobile-Optimized Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.

  • The Power of Video for Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.

  • You Need to Add Video to Your Personal Branding Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.

  • 16 Podcast Hosting Tips I Learned From Marketing Smarts

    Article

    CONTENT TYPE: Article | TOPIC: None

    These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.

  • Why Marketers Use Social Media Analytics Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.

  • Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder and the CMO of Branderati. I invited Ekaterina to Marketing Smarts to talk about her latest book, The Power of Visual Storytelling, co-written with Jessica Gioglio.

  • Avoid the Museum of Dead Content: What to Do When Web Content Expires

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike?

  • Six Must-Have Traits of a Social Media Manager

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have?