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Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.

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Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers.

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As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so?

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Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to a recent report from Infusionsoft and Audience Audit.

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Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov.

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Whether teens are sitting in class or hanging out at home, they are constantly running apps on their smartphones. Here's a look at this highly connected demographic.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story!

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Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.

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Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream.

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The Apple iPhone 5, 5C, and 5S replaced the iPhone 4 and 4S as the most used phones globally for surfing the Web in the second quarter of 2014, according to a recent report from Netbiscuits.

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Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.