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  • Five Ways Marketers Can Benefit From Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here are five ways to start making reviews work for you.

  • State of Search Results: Budgeting Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so?

  • The Four Types of Small Business Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to a recent report from Infusionsoft and Audience Audit.

  • In the Content Marketing Kingdom, Third-Party Experts Rule

    Article

    CONTENT TYPE: Article | TOPIC: None

    The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how to make the most of their reviews.

  • The 10 US Brands With the Most Positive Buzz

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov.

  • The Social Life of the App-Addicted Teen [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Whether teens are sitting in class or hanging out at home, they are constantly running apps on their smartphones. Here's a look at this highly connected demographic.

  • #SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story!

  • Small YouTube Special Features You've Wrongfully Ignored

    Article

    CONTENT TYPE: Article | TOPIC: None

    These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among the rest and increase engagement and CTR.

  • Adults Are Spending Nearly Two Hours Per Day on the Mobile Web

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.

  • Using Video in Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.

  • In-Store Retail Analytics: Most Valuable Insights, Tech Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream.

  • The Best Path to the Inbox: From Decision to Delivery

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox in the first place.

  • Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent.

  • Mobile Trends: Most Popular Phones, Screen Sizes, and Resolutions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Apple iPhone 5, 5C, and 5S replaced the iPhone 4 and 4S as the most used phones globally for surfing the Web in the second quarter of 2014, according to a recent report from Netbiscuits.

  • The Five Essential Elements of a Great Company Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.

  • How to Influence Customer Behavior by Making Your Ideas Stick

    Article

    CONTENT TYPE: Article | TOPIC: None

    Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product to yours?

  • US Marketers Skeptical of New Website Domain Extensions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research from Sedo.

  • How to Build a Blogging Content Studio

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the dark so you don't have to.

  • The Website Experience Consumers Value Most [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

  • Seven Deadly Sins of Mobile Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you sabotaging your campaigns by committing these grave mobile marketing sins?