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How to Use Video Emails, and Why You Should

Article

CONTENT TYPE: Article | TOPIC: None

We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic.
The Top-Rated Email Tracking Tools by Marketers

Chart

CONTENT TYPE: Chart | TOPIC: None

Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals.
All You Need to Know to Share Your Videos on Social Networks [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Keep track of social networks' standards, formats, lengths, and sizes for video by using this all-in-one social video infographic.
How to Enable Sales With Content Marketing

Article

CONTENT TYPE: Article | TOPIC: None

Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step.
Holiday Advertising on Facebook: Benchmarks and Trends

Chart

CONTENT TYPE: Chart | TOPIC: None

The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans.
How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)

Article

CONTENT TYPE: Article | TOPIC: Websites

There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience?
Generation Gap: Online Content Consumption and Age

Chart

CONTENT TYPE: Chart | TOPIC: None

How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
How Instagram Images Enrich the Email Experience [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused.
Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Public Relations

In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.
#SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top!
Five Tips for Maintaining Branded Mobile App Engagement

Article

CONTENT TYPE: Article | TOPIC: None

The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app.
Mobile Etiquette: When Is It OK to Use a Cellphone in Public?

Chart

CONTENT TYPE: Chart | TOPIC: None

Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to a recent report from the Pew Research Center.
Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

Article

CONTENT TYPE: Article | TOPIC: None

You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention?
How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control

Article

CONTENT TYPE: Article | TOPIC: None

Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly.
How Common Is Coworker Sabotage?

Chart

CONTENT TYPE: Chart | TOPIC: None

Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group.
GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: None

The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events.
How to Calculate Your Company's Investment in Blogging

Article

CONTENT TYPE: Article | TOPIC: None

How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective?
Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility

Infographic

CONTENT TYPE: Infographic | TOPIC: None

For years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They should've used non-celebrity micro-influencers instead.
The Staggering Scale of What Happens Online in a Minute [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: None

How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
How to Synchronize Your Marketing With the Customer Journey

Article

CONTENT TYPE: Article | TOPIC: None

Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's how you can still win them over.

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How to Use Video Emails, and Why You Should

The Top-Rated Email Tracking Tools by Marketers

All You Need to Know to Share Your Videos on Social Networks [Infographic]

How to Enable Sales With Content Marketing

Holiday Advertising on Facebook: Benchmarks and Trends

How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)

Generation Gap: Online Content Consumption and Age

How Instagram Images Enrich the Email Experience [Infographic]

Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

#SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's Roundup

Five Tips for Maintaining Branded Mobile App Engagement

Mobile Etiquette: When Is It OK to Use a Cellphone in Public?

Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control

How Common Is Coworker Sabotage?

GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]

How to Calculate Your Company's Investment in Blogging

Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility

The Staggering Scale of What Happens Online in a Minute [Infographic]

How to Synchronize Your Marketing With the Customer Journey