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CONTENT TYPE: Article | TOPIC: Communications

Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.

CONTENT TYPE: Article | TOPIC: Marketing Content

Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.

CONTENT TYPE: Article | TOPIC: Marketing Management

Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.

CONTENT TYPE: Article | TOPIC: Email Marketing

If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

CONTENT TYPE: Article | TOPIC: Demand Generation

How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.

CONTENT TYPE: Article | TOPIC: Writing

A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help.