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  • Is Digital B2B Advertising Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.

  • How to Get Marketing Help When You Need It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.

  • Unlock the Mystery of Lead-Capture Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.

  • Do Consumers Read Emails Sent by Businesses?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?

  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

  • Google AdWords Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?

  • The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.

  • Take 10: Nine Things to Remove From Your Website

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.

  • How to Maximize Your Content's Reach on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

  • #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course.

  • The 10 Companies With the Best Reputations [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.

  • What an Online Hater Really Wants From You

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.

  • Four Critical Components of Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.

  • The Top Challenges Facing B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.

  • Extend Your Marketing Video's Shelf Life: How and When to Iterate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.

  • The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.

  • The 25 Best Cities in the US for Professionals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which cities in the United States make the best destinations for career-oriented professionals? Where should job seekers consider moving to?

  • Seven Ways to Increase Your Webinar Registrations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.

  • A Sensible Social Media Checklist for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.

  • Eye-Tracking Study: How People Use Google on Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens?