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  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.

  • SEO Jobs in 2016: Salary and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to a recent report from Conductor.

  • Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally.

  • What Marketers Really Think About Brand Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.

  • Content Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?

  • A 16-Item Checklist to SEO-Optimize Your Videos

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.

  • What Consumers Want From Brand Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.

  • The Anatomy of a Successful LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that captivating LinkedIn profile.

  • Take 10: How to Leverage Your Online Community

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll share six practical tips that will help you tap into this valuable resource to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community.

  • Four Ways to Measure Your Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!

  • #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck.

  • How Media Consumption Habits Are Changing [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.

  • The Secret to More Effective Ads on Facebook: The Science of Testing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.

  • Seven Disastrous Data Don'ts for Marketing and Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But what's just as important is what not to do with it.

  • Digital Content Download Trends for 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.

  • Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.

  • Storytelling: Out of the Campfire and Into Your Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.

  • Marketing Hiring Trends for 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?

  • 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.