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  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

  • Eight Myths of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

  • Meh on the Metaverse: How Americans Feel About Virtual Worlds

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

  • The State of Advertising Media Talent in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • How to Budget for Your Brand Strategy in 2023

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.

  • Four Ways to Improve Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

  • Performance Marketing: How to Do More With What You Already Have

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • Flexibility That's Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.

  • 12 Reasons User-Generated Content Is Important for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.

  • Four B2B Event Marketing Takeaways From TikTok

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

  • B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • Global Ad Spend Forecast for 2023: A Slowdown Ahead

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • B2B Content Amplification Trends: Top Channels and Content Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

  • The Biggest Milestones in B2B Social Media History [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.

  • New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.

  • Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

  • A 7-Step Inbound Marketing Lead Gen Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.

  • How to Increase Leads: Effective Entry Points for Lead Magnet Signups

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores what entry points are and how to successfully use them to get people signed up and into your database.