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CONTENT TYPE: Article | TOPIC: Marketing Strategy

One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help.

CONTENT TYPE: Article | TOPIC: Websites

Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.

CONTENT TYPE: Article | TOPIC: Martech

Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.

CONTENT TYPE: Article | TOPIC: Customer Experience

CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.

CONTENT TYPE: Article | TOPIC: Customer Experience

Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.

CONTENT TYPE: Article | TOPIC: Customer Experience

Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.

CONTENT TYPE: Article | TOPIC: Email Marketing

Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.