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  • Five Lessons Marketers Can Learn From Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

  • 10 Content Marketing Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

  • An 8-Step Checklist for Running a Creator Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic checklist.

  • How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Do you wish you had better visibility into the online-to-offline customer journey—and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. Sponsored by Invoca.

  • Brains Before Budget [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Your digital marketing is only as strong as the strategy behind it. In Brains Before Budget, you'll lay the foundations of your next campaign. Work side-by-side with branding expert Nick Westergaard in our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • 3 Steps to Help Move Your DEI Goals Forward

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps.

  • Get the Science of Marketing Right to Be Free to Do the Art

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

  • The World's Biggest Social Networks (And Who Owns Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

  • Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

  • How ABM Automation Can Change Your Sales Process Forever

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

  • Marketers' Top SEO Priorities in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • Convert Prospects With the Power of Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • The 10 'Simplest' Brands in the World

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.

  • How to Stand Out to Gen Z on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.

  • How to Add Audio Content to Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

  • Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human, argues speaker and author Mark Schaefer.

  • Google's Guide to User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.