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Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.
How to Turn Your Social Media Marketing Into a Profit Center [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Content

This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.
Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.
The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.
What Slows the Creative Process Down

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.
Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

Article

CONTENT TYPE: Article | TOPIC: Branding

If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.
LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

Chart

CONTENT TYPE: Chart | TOPIC: Career Development

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.
A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.
For Long-Term Market Advantage, Analyze Yourself

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.
Your Most Important Job as a B2B Email Marketer Is...

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.
The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.
The 10 Phrases People Use Most When Searching Online [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: SEO

Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.
Keeping Your B2B Buyer Personas On Point

PRO Webinar

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.
Event Marketing in 2023: Trends and Challenges

Chart

CONTENT TYPE: Chart | TOPIC: Event Marketing

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.
Five Whitepaper Design Mistakes That Are Costing You Leads

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.
Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.
Five Steps to Design and Execute Impactful Account-Based Plays

Webinar

CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

Discover how to build pipeline and meet your growth goals, even when budget and resources are tight. In this free webinar, you'll learn how to use account-based plays that target and engage with the companies most likely to be your next customers. Sponsored by Airmeet.
Top SEO Trends for 2023

Article

CONTENT TYPE: Article | TOPIC: SEO

What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.
What B2B Buyers Want From Vendor Chatbots

Chart

CONTENT TYPE: Chart | TOPIC: Websites

B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

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Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

How to Turn Your Social Media Marketing Into a Profit Center [Infographic]

Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]

Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

What Slows the Creative Process Down

Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]

For Long-Term Market Advantage, Analyze Yourself

Your Most Important Job as a B2B Email Marketer Is...

The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]

The 10 Phrases People Use Most When Searching Online [Infographic]

Keeping Your B2B Buyer Personas On Point

Event Marketing in 2023: Trends and Challenges

Five Whitepaper Design Mistakes That Are Costing You Leads

Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

Five Steps to Design and Execute Impactful Account-Based Plays

Top SEO Trends for 2023

What B2B Buyers Want From Vendor Chatbots