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CONTENT TYPE: Article | TOPIC: Marketing Content

Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.

CONTENT TYPE: Article | TOPIC: Event Marketing

You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

CONTENT TYPE: Article | TOPIC: Marketing Content

Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.

CONTENT TYPE: Article | TOPIC: Public Relations

Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.