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  • Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.

  • How Long Does It Take to Produce a Marketing Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

  • Using Social Listening in Your Content Strategy

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.

  • Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest.

  • Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • The Future of Email: Embrace These Three Hot Email Trends to Stay Ahead in 2020

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.

  • How to Use Live Video to Market Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • The Next Decade of E-Commerce: A Shift From Intent to Discovery

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce.

  • E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.

  • Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.

  • How to Leverage Sales Teams for PR and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.

  • Three Off-Site Tactics That Seriously Boost SEO Traffic

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.

  • How Much Work Actually Gets Done at Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront.

  • The 10 Most Valuable Global Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand.

  • Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?

  • The New 4Ps of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

  • The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.

  • Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is—or, more specifically, how do we measure it.

  • Three KPIs to Track the True Health of Your Email Marketing Efforts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth and granularity needed to truly understand what's driving your successes and failures. We need these three KPIs instead.