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  • Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. That means focusing on its people.

  • How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

  • Five Types of Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.

  • Great CX Calls for New Strategies and Stronger Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.

  • How to Use Hybrid Events for Lead Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.

  • What Neuroscience Tells Us About Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • Budgeting for 2022: Marketers' Email Spend Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

  • Five Great Sales Follow-Up Email Subject Lines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

  • Three Ways to Adapt Your Sales Content for Virtual Selling Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • The Industries Americans Say Are Least Trustworthy

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.

  • The Features Marketers Look for in Automation Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.

  • Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.

  • A Quick Guide to Selecting the Right Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.

  • How Your Content Can Contribute to Business Growth

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Getting the right content—content that directly corresponds to a prospect's need—in front of the right people, at the right moment, is a big challenge for today's marketers. But, with the right data and tools, it can be done. And it can drive business growth. Sponsored by Selling Simplified.

  • Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.

  • Your Guide to Co-Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.

  • The Journey of Video in Your ABM Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.