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  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • The Top Small Business Marketing Channels, Tactics, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

  • What Triggers B2B Tech Firms to Create New Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The Downsides of Startup Culture [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.

  • Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.

  • The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

  • How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

  • Leveraging Partnerships for Growth in B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

  • Global Ad Spend Outlook for 2024-2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.

  • Five Ways Small Businesses Can Use AI Image Generators [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.

  • Why Marketing Leaders Should Care About Brand Valuation

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

  • Do Google Searches Still Lead to Clicks in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

  • Google Wants You to Date Other Organic Platforms. Take Them Up on It.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

  • The Crawl, Walk, Run of AI in the Advertising Creative Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

  • Essential Attributes of Successful Multichannel Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.

  • Top-Rated Social Media Apps in Various Countries [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.