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  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • How to Integrate Purpose Into Your B2B Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

  • What CMOs Are Focusing On in 2019 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

  • Four Things Marketers Should Learn From E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.

  • How to Communicate With the Most Tech-Savvy Generation Yet

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.

  • Google Search Algorithm Updates: 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.

  • Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams—and improve engagement and productivity.

  • How Concerned Are Consumers About Online Privacy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText.

  • How to Revive Old Content to Boost Your Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.

  • Automated Push Notifications Are the New Secret Weapon of E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

  • How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers.

  • The State of Marketing Skills in 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL.

  • Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    One of the most frustrating moments of the sales process is the "no-show"—when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call. But that doesn't mean your prospect is not interested in buying from you! In fact, no-shows are a hidden source of future business opportunity.

  • Chatbots' Positive Impact on Customer Experience and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions.

  • How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.

  • Eight Top Email Design Trends of 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Good-old email... It keeps improving and proving itself year after year, keeping pace with the newest of marketing channels and tactics. Is that still true in 2019? We're already well into the year (it's spring!). Are you seeing any of these email trends playing out?

  • The Company Behaviors That Employees Won't Tolerate

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company that fails to act against employees involved in sexual harassment, according to recent research from The Manifest.

  • Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed.

  • Three Reasons Most Content Marketing Fails, and What to Do About Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience.

  • 11 Important Skills for Modern Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.