Resources for Marketing Professionals

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The Ultimate Checklist of What Every Website Needs [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors.
First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.
How to Use Positioning Frameworks to Build Powerful Messaging

Webinar

CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.
The 10 Things Great Marketing Writers Do That Set Them Apart

PRO Webinar

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!
Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.
Three Ways to Help Women Join the Ranks of Agency Owners

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.
Five Serious Content Marketing Mistakes You Need to Avoid

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.
11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.
It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.
Less Humor, More Inspiration: The Messaging People Want From Brands

Chart

CONTENT TYPE: Chart | TOPIC: Branding

People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

Article

CONTENT TYPE: Article | TOPIC: Career Development

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.
The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.
Is Microlearning the Future of Workplace Training? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?
How to Build a High-Converting Lead Magnet

Webinar

CONTENT TYPE: Webinar | TOPIC: Marketing Content

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.
What Keeps Senior Marketers Up at Night?

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.
Martech 2023: Three Trends to Expect

Article

CONTENT TYPE: Article | TOPIC: Martech

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.
Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

Webinar

CONTENT TYPE: Webinar | TOPIC: Marketing Content

Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
Marketing at the Speed of Thought: AI Use Cases for Four Content Types

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.
Marketers' Top Worries About Twitter

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

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The Ultimate Checklist of What Every Website Needs [Infographic]

First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

How to Use Positioning Frameworks to Build Powerful Messaging

The 10 Things Great Marketing Writers Do That Set Them Apart

Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Three Ways to Help Women Join the Ranks of Agency Owners

Five Serious Content Marketing Mistakes You Need to Avoid

11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

Less Humor, More Inspiration: The Messaging People Want From Brands

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

Is Microlearning the Future of Workplace Training? [Infographic]

How to Build a High-Converting Lead Magnet

What Keeps Senior Marketers Up at Night?

Martech 2023: Three Trends to Expect

Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

Marketers' Top Worries About Twitter