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  • A Zoo Visitor's Guide to Customer Experience and Performance Chain Excellence

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses.

  • Adoption of Facebook's Social Ads Grows Fourfold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software.

  • Five Must-Have Elements of an Awesome Mobile Marketing Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement. Why? A subpar call to action.

  • Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church.

  • Forrester: B2B Marketing Budgets Rising 6.8% in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels reported in 2011.

  • Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how.

  • Brands' Posts Rival Friends' in Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.

  • Three Steps to Making Your Website More User Friendly

    Article

    CONTENT TYPE: Article | TOPIC: None

    In an age of information overflow, having a user-friendly website is critical. How does your site measure up? Here is a three-step approach to analyzing the usability of your website, along with tips for improving its usability.

  • Social Media Top Channel for Sharing Curated Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

  • The Four Doors to Loyalty: Your Welcome Mat to Customer Intimacy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sure, you have customers. But are they loyal to you? Learn four things you need to know about your customers to inspire their loyalty.

  • Mobile-Savvy Hispanics Prefer to Shop With Companions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and less on user-generated reviews and ratings via smartphone, according to a study by Sensis and White Horse.

  • How to Make a CMS Work for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Choosing and installing a new content management system (CMS) is a great opportunity to improve your online presence. Here are six critical questions to consider when choosing a new CMS.

  • Small Businesses Gearing Up for Mobile Marketing, Slowly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses haven't embraced mobile marketing yet.

  • Follow Three Steps to Identify Your Campaign Goals and Measure Their Outcomes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know exactly what your campaign goals are? Do you know how to measure your campaign outcomes? If not, here are three steps you must take when developing and executing any marketing campaign.

  • What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.

  • LinkedIn Beats Twitter and Facebook in B2B Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.

  • 10 Tips for Successful Media Appearances

    Article

    CONTENT TYPE: Article | TOPIC: None

    Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines to follow during an interview.

  • Software Companies Lead in Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog.

  • Writing a Better Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that can help catapult your call-to-action writing to expert level.

  • Best Day to Publish Facebook Content? It Depends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers.