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  • Twitter Adoption Nudges Up, Daily Check-In Levels Double

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only 8% of online adults check their Twitter feeds on an average day; however, that proportion is twice the 4% who did so in May 2011.

  • What Exactly Is a 'Social Business'?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the "leading edge") Google+ and Pinterest.

  • Brands Unsure About Who Controls Social Media Communications

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications via social and mobile channels, but only 28% of middle managers agree with that assessment, according to a report by the Economist Intelligence Unit and Genesys.

  • Five Must-Have Pinterest Tools for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools.

  • Most Online Video Watched Is Now Premium, Long-Form Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter of 2012, up from 25% six months earlier, according to Ooyala's Global Video Index Report.

  • What Do Women and Men Want Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and understanding what women—and men—say in social media, and then asking them for more information via a Harris Interactive survey.

  • The Most Undervalued Analytics Tool: Communication (Part 2: Communication Across Departments)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A lack of communication between analysts and other departments can be an express ticket to ineffectiveness—and can significantly diminish the value of analytics. Here are four ways to improve communication across departments.

  • Americans Would Forfeit Cars, TV, and Sex for Their Tablets

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up their car in order to keep their tablet, according to survey from Yahoo and Ipsos MediaCT.

  • Four New Ways Your Marketing Automation Investment Will Pay Off

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving.

  • CMOs Expect Big Returns From Digital Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a report by the CMO Council.

  • Eight Key Lessons on Running a Top-Notch A/B Testing Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running an A/B test requires resources, so it pays to know how to conduct tests for the maximum benefit to your organization. Here are eight of the most important lessons on running a successful A/B testing program.

  • F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics.

  • CEOs: Engaging Customers via Social Media to Surge

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say social media is now a top way to engage customers, according to a study by IBM.

  • Seven Tips for Using Social Media From the Good Shepherd Sisters of Quebec

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success.

  • B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Think mobile is for consumer audiences only? Think again, B2B marketers. Learn why mobile marketing is ideal for B2B marketing, and how three simple words—better, faster, easier—can help you win over your B2B audience.

  • Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 billion in 2012, according to data from PQ Media.

  • Cultural Targeting: The Key to Online Consumer Receptivity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.

  • Work, Interrupted: It Takes About 30 Minutes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Dealing with on-the-job distractions is a constant part of every marketing professional's day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they can work on a task without being interrupted is 30 minutes, on average.

  • The Most Undervalued Analytics Tool: Communication

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies that struggle to realize the impact of analytics often blame the solutions they have in place. But communication flaws could be to blame. Here are five ways analysts can enhance communication within their teams.

  • B2B Social Marketing Growing, LinkedIn Top Channel

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of B2B marketers are fully engaged with social marketing.