FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Nine Ways to Draw Event Visitors to Your Booth and Wow Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how many exhibitors completely disregard them.

  • Viral Video Adoption Climbs as Social Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

  • Three Steps to Prepare Your Company's Brand for the New gTLD Expansion

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've been hearing about the generic top-level domain (gTLD) registration expansion. From 22 now (think .com, .net, .org, etc.), TLDs will expand to 1,400+ starting in 2013. Will you be ready?

  • Twitter Driving Most Online Conversations About Fortune Global 100 Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to a report by Burson-Marsteller and Visible Technologies.

  • Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so...

  • How to Manage a Successful Marketing Campaign That Meets Your Objectives

    Article

    CONTENT TYPE: Article | TOPIC: None

    The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete.

  • Mobile Subscriptions to Surpass World Population by 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world's inhabitants, according to a report by the World Bank.

  • Companywide Collaboration: Marketing's Crucial Role

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it entails.

  • What Types of News Go Viral on YouTube?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such content was uploaded by private citizens, according to a report by Pew.

  • Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast.

  • Eight Content Marketing Lessons From a Zombie Apocalypse Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.

  • Social Is Shifting Beyond Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.

  • A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation.

  • Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased, according to the J.D. Power and Associates 2012 US Residential Pay-to-View Study.

  • Content: Fuel for the Marketing Automation Engine

    Article

    CONTENT TYPE: Article | TOPIC: None

    Without content—reports, webinars, and follow-up emails—your expensive marketing automation software will be a big flop. Learn why content is the fuel that makes any marketing automation system run smoothly.

  • Fortune 500 CEOs Shun Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study sponsored by Domo and CEO.com.

  • Know Your Audience (and Where They Are and How to Reach Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out of your television advertising budget and into new media.

  • How to Transform Marketing Into a Center of Excellence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired organizational results.

  • Kids Age 6-12, Parents, and Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according Ipsos MediaCT's syndicated LMX Family Study, which measures adoption of and adaptation to new media and technology by kids and parents.

  • Six Steps to Attracting 1,000 Daily Blog Visitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is blogging useless nowadays? Not if you're blogging the right way. When done right, blogging can attract a huge pool of prospective customers. Learn how to go from 0 to 1,000 daily blog readers in six steps.