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  • Boomers: America's Most Valuable Generation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country's disposable income, according to a report by Nielsen. Moreover, Boomers stand to inherit $15 trillion over the next 20 years.

  • Five Ways to Drive Foot Traffic and Build Relationships With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand awareness, customer relationships—and sales.

  • Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on how every piece of CMI content is tied to a specific call to action.

  • 'Super Buyers' Shop via Online, Mobile, and Offline Channels

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    CONTENT TYPE: Chart | TOPIC: None

    Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a report by Forrester Research.

  • 'No soup for you!' Email Marketing Lessons From Seinfeld

    Article

    CONTENT TYPE: Article | TOPIC: None

    Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not seem the most likely source of practical advice, but some of its most memorable moments provide lessons for email marketing.

  • Mobile Users More Satisfied With Tablets Than Smartphones

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    CONTENT TYPE: Chart | TOPIC: None

    Overall, mobile users appear to be more satisfied with their tablets than their smartphones, with Apple's iPad ranking highest in tablet consumer satisfaction (scoring 8.8 on a scale of 1 to 10), just edging out Amazon's Kindle Fire (at 8.7), according to data from comScore's newly launched TabLens service.

  • Four Keys to a Successful Mobile Web Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if you're not sure, you are not alone. One thing is clear, though: If your site isn't mobile friendly now, it's time to make it so.

  • Leading Brands Becoming Active on Instagram

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile.

  • Pinterest: The Email Marketer's New Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough that recipients end up "pinning" the content. How do you get started?

  • PPC Ads Don't Cannibalize Organic Search Listings [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two forces, AdWords and SEO, are killing each other, and it is a bad strategy to spend money on both at the same time.

  • Mobile Shopping: Top Apps, Retailer Websites, and More

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    CONTENT TYPE: Chart | TOPIC: None

    With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in June 2012, according to data from Nielsen.

  • Five Tips to Make Company Blogs Worth Reading

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think it's time to rethink your company blogging strategy, follow the following five quick tips to build your audience and make your company blog worth reading.

  • Brands Derive Tactical and Strategic Gains From Integrated Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore.

  • Five Strategies for Promoting Your Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible.

  • Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices."

  • Top Marketing Tactic for Small B2Bs: In-Person Interaction

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    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact.

  • Five Ways to Create Your Prospects' Favorite Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you turn your website into your prospect's favorite online business destination?

  • Brands Missing Out on Mobile Ad Opportunities

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    CONTENT TYPE: Chart | TOPIC: None

    Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a mobile ad, according to a survey from Hipcricket Inc.

  • Six Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this old workhorse for new gains? In part by avoiding these common mistakes.

  • Consumers More Willing to Share Info With Retailers Than Social Networks

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    CONTENT TYPE: Chart | TOPIC: None

    Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.