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  • Seven Ways Market Research Can Feed Into Business Activities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of uses for market intelligence is much larger than most businesses think.

  • Marketers Still Shying Away From Pinterest

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to a new survey by The Creative Group.

  • Zen and the Art of Conference Presenting

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less than excellent.

  • Is This the Future of Content Marketing? Transmedia Storytelling Emerges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.

  • The Road to Stellar Customer Experience Is Lined With Engaged Employees

    Article

    CONTENT TYPE: Article | TOPIC: None

    Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create successful (and profitable) customer experiences.

  • 10 Things We Love and Hate About Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?

  • Back-to-School: The Scoop on Technology, Texting, and Algebra

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are laptops a back-to-school necessity for students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms when students reach high school, 25% say it's OK for laptops to be used in middle school, and 18% say laptops should be allowed in class when students reach elementary school.

  • Eight Website Super Signals That Increase Brand Trust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your customers wonder whether they've visited the wrong side of the Web when they come to your website.

  • Smartphone User Behavior, Activities, and Content and Media Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access the Internet and 58% use email, according to a study by the Online Publishers Association.

  • Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and then securing a high-end database of prospects and companies that match that profile.

  • Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.

  • Facebook Beats Yahoo to Become No. 2 Video Site

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook overtook Yahoo as the second most popular website for online video viewing in July 2012, attracting some 53.0 million unique viewers during the month, compared with 48.7 million for Yahoo, according to data from the comScore Video Metrix service.

  • Three Tips for Navigating the New 'Demand Waterfall' Marketing Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and streams that gracefully come together, only to rush over the edge of the waterfall into the (sometimes) beautiful and tranquil pond below

  • Twitter Underground: Buying and Selling Fake Followers (Politicians Do It, Too)

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter followers" are roughly 58 websites and 20 eBay sellers that offer various bundles of fake followers.

  • Why Being Human Matters in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely on instinct. Research demonstrates how human interaction affects transactions, with lessons for marketers.

  • Purchases via Smartphone Have Highest Average Order Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The average order value (AOV) of smartphone traffic to online retailer websites reached $97.39 in the second quarter of 2012, higher than that of tablets ($96.11) and traditional devices ($91.86), according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the quarter.

  • Get Started on Your Holiday Marketing Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll miss out on reaching your audience during the most wonderful time of the year.

  • How Marketers and Designers Can Work Together More Efficiently

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging. Start by understanding the ways in which marketers and designers are similar, where their differences lie, and what they can do to minimize conflict and maximize creativity.

  • Facebook and Mobile App Users Prefer Interactive Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game—according to a survey conducted by Harris Interactive on behalf of MediaBrix.

  • Eight Ways to Find and Nurture High-Value Affiliates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality affiliates can end up costing, rather than making, money. The best way to make sure an affiliate marketing program delivers sustainable results is to recruit and nurture high-value affiliates.