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  • Nine Tips for Building a Solid Mobile Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Grab a smartphone. Key in your website/blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions. Now that your audiences are mobile, is your website?

  • Dissecting Social Media Buzz on Controversial Topics

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral conversations around three controversial topics: high-fructose corn syrup (HFCS), foods containing genetically modified organisms (GMOs), and vaccinations.

  • The History of Web Video Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Online video isn't just becoming faster, more accessible, and of higher quality; it's also growing quickly as a media platform. In fact, in July 2012, 184 million Web users in the US accounted for 36.9 billion video content views—and an average of 22.3 hours of video content viewed per viewer.

  • What Marketers Can Learn From Farmers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and so do you.

  • Tech Marketing Budgets Under Pressure

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC.

  • 23 Tips for Using LinkedIn, Facebook, and Twitter for Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way. Are you taking advantage of all that LinkedIn, Facebook, and Twitter offer?

  • Photo-Sharing on Pinterest, Instagram, and Tumblr

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them on various photo-sharing sites, according to a study by Pew Research.

  • Six Tips for Creating an Analytics-Driven Marketing Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack a strong dose of creativity. Analytics enables you to combine that creativity with fact-based decision-making—with powerful results.

  • Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a blunt, emotional force that words lack.

  • Most Valuable Global Brands: Coca-Cola, Apple, and IBM

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2. And Google for the first time surpassed rival Microsoft.

  • The Four Relevancy Commandments of Lead-Gen Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's relevant to their needs. These four commandments will keep relevancy central to your messages.

  • Instagram Surpasses Twitter in Daily Mobile Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Instagram, the popular photo-sharing platform, attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via mobile device, according to data from comScore Mobile Metrix 2.0.

  • For Effective Company Web Events and Presentations, Learn From the Politicians

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and minds. How they do it is how you can do it, too.

  • B2Bs Lack Collaborative Processes for Content Creation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative.

  • The Six A's of Marketing Performance Management [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: the best-practice competencies of alignment, accountability, analytics, automation, alliances, and assessment.

  • BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus.

  • Social Sharing Best-Practices for B2Bs and B2Cs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium.

  • Who Has Time for All That PR Stuff?

    Article

    CONTENT TYPE: Article | TOPIC: None

    When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's not too late to start doing that PR stuff...

  • B2B Content Marketing: Trends and Benchmarks for 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.

  • Nine Tips for Writing Effective SEO Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good...