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  • Small Businesses Stepping Up Social Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets, according to a survey from VerticalResponse.

  • Your E-Commerce Guide to Election Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic.

  • Five Marketing Decisions Social Media Should Be Shaping

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.

  • Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social media—particularly Twitter—has been even harsher, according to a report by Pew Research.

  • Three Valuable Lessons Marketers Can Learn From the World Series

    Article

    CONTENT TYPE: Article | TOPIC: None

    When Pablo Sandoval faced Justin Verlander in Game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in certain situations, and which areas of the strike zone Sandoval was most likely to get a hit. We marketers can learn from that.

  • National Brands Betting on Local Digital Marketing in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities for the coming year, according to a survey from Balihoo.

  • The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt find out how Google makes more than $100 million a day with search advertising.

  • Four Lessons for Brand Managers From the Race for the White House

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths and weaknesses of the competing campaigns point to some interesting lessons for brands.

  • Engagement With Brands via Facebook Surging in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans.

  • Six Ways to Make Your Video Strategy More Social

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?

  • The State of US Online Video Content and Advertising, Sept. 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In Sept. 2012, Google Sites, driven by YouTube, ranked as the top online video content property, with 150.3 million unique viewers; Americans viewed 9.4 billion video ads, with each top 5 video ad property delivering more than 1 billion video ads; and video music channel VEVO maintained its top YouTube-partner ranking with 48.8 million viewers.

  • PPC and Retargeting: Cross-Channel Marketing That Gets Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond to marketing messages if they see the same message across multiple channels.

  • Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable."

  • Halloween Fun: The Online Buzz on Treats, Kids' Favorites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Five Easy Tricks to Get More Treats From Your B2B Contact Database

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will its performance be an absolute treat bag full of results, or do the open, bounce-back, and click-through rates point toward some kind of trickery?

  • Blogging Drives Leads, Website Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all.

  • Voice of the Customer: Trick or Treat for Your Product Launch?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using “voice of the customer” research to drive the positioning and messaging for your product launch.

  • Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft Sites was No. 2 with 167 million, followed by Yahoo Sites with 164 million, and Facebook with 150 million, according to data from the comScore Media Metrix service.

  • Three Myths of Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that myth and others surrounding social media ROI.

  • Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great way to keep your teams focused and organized throughout a campaign.