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  • Five Ways Marketers Can Boost the ROI of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here are five of the best ways to increase the ROI you achieve on your Big Data expenditures.

  • SMBs Still Favor Face-to-Face Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software.

  • Six Tips for a B2B Facebook Contest

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.

  • Social CTAs Drive Engagement on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot that explored how various call-to-action phrases impact the engagement of Facebook users.

  • Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?"

  • Driving Direct Sales With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place.

  • Black Friday Online Sales Surge to Record $1B

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black Friday, up 18% from the same day in 2011, according to data from comScore.

  • Your Facebook... on Mobile: A Sign of Things to Come [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.

  • Five Impacts of Facebook's Open Graph on Marketers in 2013

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook marketing investments, and the Open Graph provides significant opportunities to do just that.

  • US Social Media Ad Spend to Reach $9.2B in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.

  • Five Takeaways From Holiday Marketing Campaigns of Years Past

    Article

    CONTENT TYPE: Article | TOPIC: None

    Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing.

  • Cyber Monday Gaining Popularity as Top Holiday Shopping Day

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cyber Monday (Nov. 26) will celebrate its seventh anniversary in 2012, and consumer motivation for shopping on the day synonymous with the best online deals continues to grow in popularity, according to a survey from PriceGrabber.com.

  • Cyber Monday Social Sharing and Shopping Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One.

  • A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process any marketer can use to link interaction (behavior) with content and a method for measuring relevancy.

  • The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...

  • E-Commerce: Which States Convert Most, Mobile Shopping Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the third quarter of 2012.

  • Three Metrics for Measuring the Success of Your Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. But one major problem most of marketers have with video is this: How the heck do you measure the success of a video?

  • Video Advertising Surging, Ad Technology Advances Playing a Role

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, and trading desks) say their video ad budgets have grown 27% in 2012 over 2011 levels, and most expect the momentum to continue into 2013, with video budgets expanding 20% year over year.

  • Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses.

  • Four Reasons It Pays to Have a Company Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.