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  • Five Things You Should Be Doing With Your Site Search (but Probably Aren't)

    Article

    CONTENT TYPE: Article | TOPIC: None

    When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.

  • #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies.

  • How Often Americans Check Their Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup.

  • The Apple Watch: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.

  • Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: None

    Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way.

  • CMOs' Top Goals and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.

  • The Seven Phases of Effective Presentations: How Not to Bore Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help.

  • Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.

  • The 10 Most Visible Advertisers on Google AdWords and Shopping

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics.

  • Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.

  • The Business Case for Rebranding: Nine Essential Elements

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines the need, the opportunity, the risks, and the cost of not rebranding.

  • The Biggest Digital Marketing Opportunities of 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.

  • Three SEO Pitfalls That Will Wreck Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance.

  • How Marketers and Bloggers Are Working Together

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?

  • The State of B2B Product Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.

  • Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

  • #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim to stay ahead of the sharks.

  • Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.

  • The 10 Most Clickable Celebrities in Native Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.

  • From Engagement to Leads: The Psychology Behind Converting Social Media Fans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.