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  • What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.

  • Is Commoditization an Issue for You? Here's What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

  • How Consumers Perceive Native Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?

  • Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

  • The Three Most Important B2B Marketing Questions for 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

  • How Much Traffic to Websites Comes From Bots?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula.

  • The State of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media marketing.

  • Five Forms of Interactive Content to Boost Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

  • Are Marketers Succeeding With Personalization? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • How a Growing Franchise Builds Its Brand Through Local Marketing

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing that.

  • Take 10: 10 Tips for Creating Quality Video on Your Smartphone

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away.

  • #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.

  • Top 10 How-To Articles of 2015 on MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: None

    These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.

  • Top 10 Research Summaries of 2015 on MarketingProfs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top of mind!).

  • Top 10 Infographics of 2015 on MarketingProfs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.

  • Understanding Your Content Marketing Goals Before Setting Metrics

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.

  • B2B Buyer Personas: Top Challenges, Tactics, and Uses

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.

  • Six Ways to Include Video in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing?

  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.