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  • Five Twitter Mantras: How Not to Be Unenlightened on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?

  • How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.

  • Mobile App Revenue Forecast: Spend Trends Through 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent forecast from App Annie.

  • Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

  • How to Get More Organic Traffic to Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

  • Small Business Owners' Top Marketing Priorities and Challenges in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.

  • Five Strategies to Map Out Your SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Check out these five tips for getting your business to rank higher in search results.

  • How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.

  • The 25 Most In-Demand Skills on LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network.

  • A Four-Step Process for Creating Compelling Content for Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.

  • How to Improve the Relationship Between Marketing and Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.

  • What Marketers Need to Know About Snapchat [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?

  • Take 10: What Does SEO Look Like Today?

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: SEO

    In just 10 minutes, we'll show you what really matters to search engines today. You'll gain tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, how to apply social signals, and simple on-site optimization to improve your rankings.

  • How to Get More Product Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service.

  • #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands.

  • The Most Followed, and Talked About, NFL Teams on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.

  • Nine Things Every Successful Content Strategist Understands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!

  • How to Crowdsource Your Content Creation Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.

  • What Motivates Consumers to Share Videos Made by Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a recent report from Wyzowl.

  • Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.