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CONTENT TYPE: Infographic | TOPIC: Communications

SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing.

CONTENT TYPE: Infographic | TOPIC: Websites

Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible.

CONTENT TYPE: Chart | TOPIC: Martech

Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...

CONTENT TYPE: Infographic | TOPIC: Demand Generation

If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases.

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.

CONTENT TYPE: Chart | TOPIC: Career Development

Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.