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  • Which Flexible Work Options Employers Offer vs. What Employees Actually Want

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than three-quarters (76%) of marketing executives say their company offers some form of alternative work arrangement, according to a recent report from The Creative Group.

  • The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

  • Online Reputation Manager Reveals Key ORM Process Details

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.

  • Social Media Use by Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message.

  • Google Paid Search Trends: 1Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

  • How to Maximize the ROI of Your Lead Generation Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.

  • Reaching Millennials in 2017: Turns Out, They're on Their Phones

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.

  • The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a CGO focuses on.

  • The Podcast Market in 2017: Demographic and Listening Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.

  • Revenue Is Not a KPI, but These Six Measures Are

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business.

  • How Direct Mail Is Winning in the Age of the Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.

  • What Emotionally Connects Consumers to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer.

  • #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.

  • The Real Work on Your Content Begins After It's Published: Optimizing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results.

  • Multicultural Millennials: Who They Are and What They're Doing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities.

  • The Ideal Pre-Roll Ad Lengths for Short-Form Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.

  • Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.

  • Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.

  • 10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    See what's happening in performance marketing in Europe—and whether you're up to speed with trends there.

  • 120 Power Words That Boost Push-Notification Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.